My Story

Hi there!

My name is Charmaine Boyer the owner of Chars Fashion Lounge Boutique (CFLB).  

I grew up in Morgan Hill, CA and moved to Hollister, CA. 5 years ago. After moving here after just about 2 years I decided to follow my dream of opening & owning my own women's clothing boutique. It all began online only with locals having the ability to make appointments to shop. Then as CFLB grew and I began to get more and more requests for steady in person shopping (not just weekend events or appointment only) After just 2.5 years of being open online, I decided it was time to follow my dream of having a storefront. So after finally finding the perfect space and lots of remodeling, I opened up the Chars Fashion Lounge Boutique Storefront in San Juan Bautista Ca.

Now a little look in to my life-I'm married to my what I call my "sort of high school sweetheart."  Why do I call him that you may ask? We met my Sophomore year in high school (his Senior year) and we didn't date until my senior year of high school! So, there came the sort of part!Anyway, we have been together since 2003 and we've been married since 2011. We have an amazing 9-year-old son & 3-year old daughter that are my absolute world! I am very blessed with my family.

I’ve always loved helping women step out of their comfort zone and make them feel beautiful and confident in their own skin and my goal is that my boutique makes you feel that way every time you get dressed in your CFLB! After all the Chars Fashion Lounge Boutique mission statement is-“My goal is to make women step out of their comfort zones by having them try new styles and make them feel beautiful and confident in their own skin” 

I cannot wait to share this collection with you all! New arrivals release EVERY Thursday at 11am Pst. in store & 5pm pst online! 

Follow me on Facebook & Instagram for pre-ordering, style Inspo, store updates, events,  & boutique announcements.

Thank you for stopping by to shop online! I Hope to see you again soon online or in the store!